summer 2020, Ralph Lauren approached us with a unique challenge, Covid-19 meant their customers could not visit stores and make use of in-store shopping services. As a response to this, they developed bespoke tech-led solutions such as chat bots and in-store stylists speaking to customers over video calls.

We were tasked in branding and advertising these new services, yet retain the premium nature of the brand and bring it into the digital world. we created an art direction and storyboards to capture the unique narrative, shooting in two ralph lauren flagship stores, one remotely in paris and the other in london. using ralph lauren’s brand toolkit, i set out to create an identity that seamlessly fit amongst the ralph lauren brand family, designing a logo, icons and visual treatment to be used across the new content and digital platforms.

together we successfully captured and produced beautiful, sophisticated design and content, that felt in-keeping with the aesthetic and values of the brand, whilst bringing it into the digital world. applying dynamic match-cut transitions, ui overlays and split screen compositions, gave ralph lauren’s classic look a digital makeover.

roles:
🎬 art Direction - amber fryer, sita shah
🎨 Design - amber fryer
📹 video edit - romany rowell